Join SM Squad

Rock your favorite styles and looks on TikTok, Instagram and YouTube.

Collaborate With Us

The SM Squad is our tribe of fashion and culture-obsessed creators who inspire us all to embrace our individuality! We are looking for vocal members of #GenSteve to join the SM Squad and rock their favorite styles and looks on TikTok, Instagram and Y

What is the SM Squad?

What do I get if I am accepted?

*disclaimer - Steve Madden has the right to repost any SM Squad content using the hashtag #SMSquad to their social channels and website.

What do SM Squad members have to do to participate?

Creators accepted to the SM Squad will authentically promote Steve Madden on a monthly basis to their social community. *disclaimer - Steve Madden has the right to repost any SM Squad content using the hashtag #SMSquad to their social channels and we

Can I join the SM Squad if I am outside of the United States?

At this time, we are focusing on growing the SM Squad in the United States before including other countries. If you live in another country, send us an email and we’ll let you know once we’ve expanded outside of the US! We’d love to hear from creator

Will my followers receive a discount code?

Yes, this will be available in the portal. *disclaimer - Steve Madden has the right to repost any SM Squad content using the hashtag #SMSquad to their social channels and website.

Apply To The SM Squad

#imwithsteve. Apply today. *disclaimer - Steve Madden has the right to repost any SM Squad content using the hashtag #SMSquad to their social channels and website.